Paul encourages followers of Jesus to live and speak in a manner that will invite others to Christ. In this, he challenges us to live a life honoring to God and gracious towards others in such a way that it stirs people to ask us questions and makes the most of every opportunity to share the gospel.
Walk in wisdom toward outsiders, making the best use of the time. Let your speech always be gracious, seasoned with salt, so that you may know how you ought to answer each person.